From concept to the last sale: we build the commercial side of luxury residences.
M2 Design Real Estate is an advisory practice for developers and residence brands. We work across the whole chain: shaping the product and its architecture and lifestyle concept, setting up the sales office and team from scratch, running sales and marketing, and bringing in the right partners. We take this on in a full-time executive role, as part-time advisors or for a single project.
What we take on
We can cover one part of a project or all of it. Either way the aim is the same: a residence that sells, and a commercial structure that stays in place after we step back.
Product and concept
Defining what the market will buy, before it is built. We work with the developer, architects and interior designers on the product mix, layouts and amenities, and help shape the lifestyle concept that sets a residence apart.
- Market-aligned product definition and unit mix
- Input on architecture, interiors and amenities
- Lifestyle concept, positioning and brand story
Sales office and team, from scratch
Everything needed to start selling, set up turnkey: the sales office or gallery, its services, logistics, presentation and client hospitality, plus the people and systems behind it.
- Turnkey sales offices and galleries
- Hiring, training and leading the sales team
- Sales system, processes and reporting
Aman Bodrum. Sales system, team and turnkey sales offices in Bodrum and Istanbul, built from scratch. The structure is still running.
Sales and marketing
Taking the residence to market, or bringing a slow project back to pace: positioning, pricing, launch campaigns and the agency channel.
- Pricing and release strategy
- Launch and relaunch campaigns
- Agency and broker partnerships
Mixed-use project, İzmir. Renewed the sales system, then launched the new USD 1.2 billion project within two months. The first week of sales broke records.
Partnerships and business development
Bringing the right names to the table: residence and hospitality brands, design and interiors brands, agencies, investors and high-net-worth buyers in Türkiye, the GCC, the CIS and the UK.
- Brand and design collaborations
- Investor and HNWI introductions
- Work in Turkish, English and Russian
One thread, from the first sketch to the last sale
Most projects lose momentum in the gaps between design, business development, sales and marketing. We work across all four from day one: buyer feedback shapes the layouts, the brand story is set before the sales gallery is designed, and the sales team launches with a product it already understands.
AI built into the work
We use current AI tools throughout a project: to read the market and competing schemes faster, test pricing and unit-mix scenarios, produce sales materials, visuals and multilingual content, and keep the buyer pipeline organised. The judgement stays human; the groundwork gets done in days rather than weeks.
Three ways to work together
The commitment fits the need. Choose one to see what it involves.
Emre Akıncı joins your company as Director of Sales & Marketing, General Manager or Country Manager and owns the results day to day. This fits best when a brand opens in a new market or a large project needs a dedicated leader.
Previously: Director of Sales & Marketing at Astaş Holding for The Residences at Mandarin Oriental Bodrum and Maçka Residences (Kempinski).
- Leading the sales and marketing team
- Opening the sales office and hiring the team
- Pricing, release strategy and channel partners
- Reporting to the owner or board
A set number of days each month alongside your existing team. We review strategy, pricing and the sales pipeline, coach the team and join the negotiations that matter most.
Suits developers who have a sales team in place and want senior judgement without a full-time hire.
- Monthly strategy and pipeline reviews
- Coaching for the sales team
- Support on key buyers and negotiations
- Access to our HNWI and agency network
A defined scope with a clear end: a launch, a sales-office set-up, a product and positioning study or a relaunch. When it is delivered, the structure stays with your team.
Previously: a mixed-use project in İzmir (2025–2026) and Aman Bodrum (2023–2024).
- Product, architecture and lifestyle concept
- Sales system, processes and reporting
- Turnkey sales offices and galleries
- Launch and relaunch campaigns
Track record
Twenty years of building commercial teams, the last ten in ultra-luxury and luxury branded residences.
Mixed-use project, İzmir
Renewed the sales system and launched a USD 1.2 billion, 380,000 sqm mixed-use project in two months, with a record-breaking first week of sales.
Aman Bodrum, TUYA
Positioning and product strategy for a €2.2 billion, 600,000 sqm branded hotel and residences project; built the sales system, team and turnkey sales offices in Bodrum and Istanbul.
M2 Design Real Estate
Independent advisory and interim executive roles for developers, investors and high-net-worth buyers in Türkiye and the CIS. Close to ten residential and mixed-use projects advised, including developments in Istanbul, İzmir, Çanakkale, Bodrum, London and Dubai, and luxury home purchases brokered for domestic and international buyers.
Tink Labs (later hi Inc.), London
General Manager, Eastern Europe: business development with luxury hotels, developers and luxury retail brands.
Astaş Holding, Istanbul
Director of Sales & Marketing for The Residences at Mandarin Oriental Bodrum and Maçka Residences (Armani/Casa interiors, managed by Kempinski).
Kyiv
Built Design Time International from scratch as country representative and distributor for Ralph Lauren Home, Henredon and other luxury home brands, then led Arti Investment Holding CIS as Managing Director.
About us
M2 Design Real Estate is led by Emre Akıncı. He started in capital markets in Istanbul, then spent ten years in Kyiv building a luxury home and interiors business from nothing. Since 2015 he has worked on the commercial side of branded residences in Türkiye, on Aman, Mandarin Oriental and Kempinski projects.
We are small by choice. Every engagement is led personally by Emre, with a dedicated team member supporting coordination, so the person you meet is the person who does the work.
- Based in
- Istanbul and Bodrum
- Markets
- Türkiye, Eastern Europe, the CIS, the GCC and the UK
- Languages
- Turkish, English, Russian
- Company
- M2 Design Gayrimenkul Danışmanlık Tic. A.Ş.
Let's talk about your project
Whether you need a leader on the team, an advisor beside it or someone to deliver one launch, a short call is the best place to start.